Privacy Policy Effective Date: 01/01/2025
1. Introduction
At Brighton Dental Practice PLLC (“we,” “our,” “us”), your privacy is our priority. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.brightonoralsurgeon.com, interact with our services, or provide information via our online forms. This Policy is intended to comply with applicable laws including HIPAA, the California Consumer Privacy Act (CCPA), and other relevant data protection laws.
2. Information We Collect We may collect the following categories of information: A. Personal Identifiable Information (PII) Name, Date of Birth, Email Address, Mailing/Billing Address, Phone Number, Insurance Information, Emergency Contact Info, Employment Status (if related to treatment) B. Protected Health Information (PHI) Collected through medical intake forms, treatment notes, appointment requests, and patient communications. C. Technical Information IP Address Browser Type Device Type Operating System Pages Visited and Time Spent Referral URLs D. Cookies and Tracking Technologies We use cookies, pixels, beacons, and similar technologies to analyze website traffic and personalize user experience. 3. How We Use Your Information We use your information to: Provide and coordinate dental and surgical care Process appointment requests and follow-ups Submit insurance claims and obtain pre-authorizations Communicate treatment options, post-op instructions, or reminders Maintain accurate patient records Improve website performance and user experience Comply with legal and regulatory obligations 4. Sharing and Disclosure of Information We do not sell your personal information. We may share your data only as needed and as permitted by law with: Dental and medical professionals for coordinated care Insurance companies and third-party billing services HIPAA-compliant service providers (e.g., hosting, email, CRM tools) Government authorities, if required by law Legal representatives, if necessary to protect our rights 5. Your Rights and Choices Depending on your location and applicable laws, you may have the right to: Access the personal information we hold about you Request correction or deletion of your information Request restrictions on how we use your information Obtain a copy of your health records Withdraw consent where processing is based on consent File a complaint with a regulatory authority To exercise these rights, contact us at: dmd@brightonoralsurgeon.com 6. Data Protection and Security We implement reasonable administrative, technical, and physical safeguards to protect your data from loss, misuse, unauthorized access, disclosure, or alteration. These include: SSL encryption Secure servers and firewalls Role-based access controls Staff HIPAA training and confidentiality agreements 7. Third-Party Websites Our website may contain links to third-party websites (e.g., payment portals, health information). We are not responsible for the content or privacy practices of such external sites. 8. Google Analytics & Online Advertising We use Google Analytics and may use other third-party tools to gather information about usage patterns. These may use cookies or device identifiers. You can opt-out through browser settings or visiting: https://tools.google.com/dlpage/gaoptout 9. Children's Privacy Our services are not directed toward children under 13. We do not knowingly collect personal information from children. If we learn we have done so, we will delete such data promptly. 10. Data Retention We retain your information only as long as necessary to fulfill the purposes outlined in this Policy and to comply with applicable medical, legal, and insurance obligations. 11. Policy Updates We reserve the right to modify this Privacy Policy at any time. Changes will be posted on this page with the revised “Effective Date.” We encourage you to review this Policy periodically. 12. Contact Us If you have questions about this Privacy Policy or wish to exercise your rights, please contact us at: Brighton Dental Practice PLLC 3019 Brighton 1st st, Brooklyn, NY 11235, Phone: 718-366-0070 Email: dmd@brightonoralsurgeon.com
Online Payment Providers: If you choose to make payments through our website, your payment will be processed by a secure third-party payment provider, such as Affiny pay. We do not store your credit card or banking details on our servers. Payment providers may collect information such as your name, billing address, payment method, and transaction details to process the payment securely. These providers are independently responsible for the information they collect and maintain their own privacy and security practices, which we encourage you to review. We only partner with payment processors that are PCI-DSS compliant and use encryption and other safeguards to protect your financial information.